Launching Your Product Line - A Graphic Designer's Blueprint
A comprehensive course designed to guide aspiring designers and entrepreneurs through the essential steps of starting and scaling a successful retail brand. From brand development and production to legal foundations and effective marketing strategies, this course provides practical advice and actionable steps to turn your creative vision into a thriving business.
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Chapter 00: Welcome To The Course
Learn how to establish a strong brand identity, define your mission, vision, and values, and choose the perfect name for your brand.
Learn how to establish a strong brand identity, define your mission, vision, and values, and choose the perfect name for your brand.
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Chapter 01: Introduction to Branding
Learn how to establish a strong brand identity, define your mission, vision, and values, and choose the perfect name for your brand.
Learn how to establish a strong brand identity, define your mission, vision, and values, and choose the perfect name for your brand.
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Chapter 02: Design Principles and Production
Explore the creative process from concept to prototype, incorporating essential design principles to create compelling products.
Explore the creative process from concept to prototype, incorporating essential design principles to create compelling products.
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Chapter 03: The Essentials of Manufacturing
Understand how to select the right manufacturers, manage production, and decide between local and overseas options to ensure quality and efficiency.
Understand how to select the right manufacturers, manage production, and decide between local and overseas options to ensure quality and efficiency.
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Lesson 04: Marketing Overview
Get an overview of effective marketing strategies, emphasizing the importance of a well-rounded marketing funnel to drive business growth.
Get an overview of effective marketing strategies, emphasizing the importance of a well-rounded marketing funnel to drive business growth.
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Lesson 05: Organic Marketing
Dive into strategies for building brand awareness and engagement through organic marketing methods, with a focus on Instagram.
Dive into strategies for building brand awareness and engagement through organic marketing methods, with a focus on Instagram.
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Lesson 06: Paid Marketing
Learn how to implement paid marketing strategies, set up Meta Ads, and optimize your campaigns to drive conversions and maximize ROI.
Learn how to implement paid marketing strategies, set up Meta Ads, and optimize your campaigns to drive conversions and maximize ROI.
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Lesson 07: Email Marketing
Leverage email campaigns to boost conversions and build customer loyalty, featuring an introduction to Klaviyo and its integration with Shopify.
Leverage email campaigns to boost conversions and build customer loyalty, featuring an introduction to Klaviyo and its integration with Shopify.
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Chapter 08: Sales and Pricing
Master pricing strategies and sales techniques to maximize revenue, including cost-plus, value-based, and competitive pricing, as well as identifying market gaps.
Master pricing strategies and sales techniques to maximize revenue, including cost-plus, value-based, and competitive pricing, as well as identifying market gaps.
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Lesson 09: Scaling Your Business
Discover strategies for scaling production, managing increased demand, and expanding your market reach through effective international shipping.
Discover strategies for scaling production, managing increased demand, and expanding your market reach through effective international shipping.
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